Ally

Kris Allen Wants Us to Live Like We’re Dying

Posted on: February 17, 2010

Embarrassingly enough, when this song first hit the local airwaves I was convinced it was a new single from The Script. It was only when I watched the music video was my jaw was grazing the floor and I went, “Oh.”

Further research later, I found out this song was originally recorded by The Script and due for a Japanese release of The Script and a B-side track of their We Cry single. God, no wonder the similarities in style of composure and background beats!

What a fool I can be.

Anyway, Kris has, admittedly, some Danny O’Donoghue husky vocals going on which made the tune bear semblance to The Script‘s rendition:

If you must ask for my opinion, The Script beats Kris‘s rendition hands-down as Danny O’Donoghue has a huskiness of honeycombs. Bring on my biscuits and English tea!

Alright, back to the music video. It starts with a dull, blueish-grey tint which is comparable to Timbaland’s Morning After Dark and CSI:NY episodes. Frankly realistic and hard-hitting. If said hue is to channel a ‘death’ vibe, by golly it was working somehow.

Also, the junkyard setting is oh-so-reminiscent of Berlin’s Take My Breath Away:

It’s the work of the draping plastic sheets, that’s why. (As I speak, I am having weird thoughts about Dexter Morgan’s rituals…)

Kaboom! In one flip of a switch, Kris powers up a larger-than-life countdown clock. As the seconds tick by at light speed, he ends up strumming the guitar, smashing his fingers on the piano keys, strumming the guitar then smashing his fingers on the piano keys…

Eventually, dawn approaches and he shoves his mic stand aside to join the rest of the junk in the scrapyard. Goodbye useless piece of upright metal. It is sunrise and boy is Kris going to embrace it. Walking into the brand new day, the video comes to a close.

Final comments:

The concept for the music video comes as a great surprise, especially when it stars Kris Allen. I expected the setting to be simply Allen with a guitar in tow by some hilly countryside. Nothing prepared me for a flare welding Allen and a junkyard. For that, I praise the creative directors of the video for not conceptualizing a friendly and familiar setting, much akin to Kris’s boy-next-door vibe, to fit the already radio-friendliness of the song. Brilliant.

However, the idea of a digital clock is soon to be over-utilized as it was first seen in Madonna and Justin Timberlake’s 4 Minutes and now in upcoming Korean sensation 4 Minutes’ Hot Issue videos. Galactic with a cutting edginess to it no doubt, but at the end of the day, you don’t want to be accused of “recycling”.

In sum, this video deserves a 3.9/5; as saved by the clever use of Math in the lyrics: “We only got 86,400 seconds in a day to turn it all around or throw it all away…”

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